Walter Aguilar

Luxury Brand Vector

  • EUDE Business SchoolMaster of Business Administration, MBA 2019-2020
  • Master e Commerce and Digital Marketing (on course January 2022)
  • University of Notre Dame (2011-2012) Conflict Management Advanced Negotiation
  • INCAE Business School (1998) Marketing

Successful Negotiations and relationship with world’s leading luxury brands cross category

 

  • Perfume and Cosmetics (Chanel, Christian Dior, Gucci, LVMH, La Prairie, Estee Lauder, Hermes, Cartier, Hugo Boss, Dolce & Gabbana)
  • Liquors and wines (Diageo, Pernod Ricard, LVMH, Beam Suntory, Campari Group, Bacardi, Patron, Jose Cuervo, Heineken, Marie Brizard, Ron Diplomatico, Ron Centenario, Ron Flor de Caña, Appleton Rum, Ron Abuelo, Rum Nation and others

  • He has helped distinct brands make big financial an comercial changes, elevating their brand worth to over 500M USD.

Worldwide reach and network

 

Successful Managed brand, importer, distributor relationships in more than 67 Countries worldwide including USA, Europe and Latin America Domestic Markets.

Opened and managed new subsidiaries in more 12 countries with a result of 118 Retail Stores within Latin America

Brand Succes Stories

 

The mastermind behind Ron Zacapa Centenario within the Worldwide Travel Retail industry, leading to a DIAGEO partnership. Creating the Super Premium Rum Category and as of today is an industry case study.

Turn a Rum Company financially and commercial around in 12 months with a 2.24M USD better result from previous year (2017)

USA Domestic and European business model complete turnaround including a more efficient supply chain and route to market. Lead and opened more that 16 countries (Australia, Poland, UK, Netherlands, Latvia, Greece, Spain, Qatar, Singapore, Mexico, Colombia, Peru Dominican Republic and others) within the Covid Period guaranteeing growth and profitability for 2020-2021. Brought a rum company into Travel Retail Worldwide.